When he walked down a line of seated Occupy protesters Friday at the University of California Davis and shot pepper spray directly at them, campus police Lt. John Pike likely never thought that video of the incident would go viral on the Web, that there would be outrage not only at the school but around the nation, or that “casually pepper spraying cop” would quickly become one of the year’s top memes.
All those things did indeed happen.
And as Buzzfeed.com’s Matt Stopera tells NPR, when he and others look back at the end of the year to judge which memes took off, “this is definitely going to be one of the bigger, more important memes.”
A quick note for the many among us who need a definition: As KnowYourMeme.com says, an Internet meme is “a piece of content or an idea that’s passed from person to person, changing and evolving along the way.”
In this case, as Stopera told Melissa, the piece of content was a photo of Pike. It’s thought that the first person to do something interesting with the image was James Alex — better known on the Web as Jockohomo. The meme basically started with the image he made of Pike spraying the Declaration of Independence in John Trumbull’s iconic painting.
Alex also put Pike in Georges Seurat’s “A Sunday Afternoon on the Island of La Grande Jatte” and other famous works of art.
That’s lead to others inserting Pike into classic works. “People kind of just went crazy from there,” said Stopera.
But does this kind of “fun” trivialize a serious event? After all, as inevitably happens on the Web, the meme has gone on to have Pike spraying adorable little kittens.
There is that danger, but Stopera makes the case that the news about what occurred at UC Davis is now reaching a whole new — and probably younger — audience. If they jump from Tumblr posts with funny or sarcastic images to search for news about what’s going on, they end up learning about what happened.
And, of course, it is a meme — which means it probably has a life of just another day or two. So if it does dissolve into the silly, it won’t be for long.