In a blog post today, Microsoft introduced a brand new logo for Windows. For Microsoft there’s a lot riding on its highly anticipated Windows 8 operating system.
But that’s a story for another day. What we found interesting about the new logo is the story about how its old logo went from being a window to being a flag.
Here’s how Sam Moreau explained it in the blog post:
“In some ways you can trace the evolution of the Windows logo in parallel with the advancements of the technology used to create logos. From the simple two color version in Windows 1.0 to the intricate and detailed renderings in Windows Vista and Windows 7, each change makes sense in the context in which it was created. As computing capabilities increased, so did the use of that horse power to render more colors, better fonts, and more detailed and life-like 3D visual effects like depth, shadows, and materiality. We have evolved from a world of rudimentary low resolution graphics to today’s rich high-resolution systems. And what started as a simple “window” to compliment the product name became a flying or waving flag.”
The new logo kicks it old school and returns to the original windows metaphor. Here’s the Windows Vista logo:
And here is the redesigned logo for Windows 8: