Former President Ronald Reagan would surely be pleased to know that many of his legacies remain intact in 2012, from campaign promises to lower taxes to ketchup’s classification as a vegetable. But few are privy to the fact that Reagan is also responsible for a lesser-known, but still enduring contribution to American food culture: National Frozen Food Day.
In 1984, Reagan memorialized his affinity for frozen food — a love that the photo above attests to — with a proclamation that March 6 would be the designated occasion to celebrate frozen food.
“I call upon the American people to observe such a day with appropriate ceremonies and activities,” the president said. Just what festivities did Reagan have in mind? Nursing a hangover with a frozen pea pack on your head? One can only wonder.
Despite Reagan’s zeal, the holiday might have fallen into total obscurity were it not for one party with a vested interest in frozen food: companies that sell it. Indeed, Frozen Foods Day would have entirely evaded our radar were it not for the ConAgra Foods press release we spotted yesterday.
So if you forgot to toast over a TV dinner yesterday, fear not. The National Frozen & Refrigerated Foods Association says the entire month of March is Frozen Food Month, so there’s plenty of time left to mark the occasion.
If you do happen to visit the freezer aisle this month, as NFRF would like you to do, you might reflect on just how far the frozen meal has come since Swanson introduced the first TV dinner in 1954. That meal took about 25 minutes to cook or reheat.
Back then, the aisle might have consisted of a shelf or two in one remote corner of the grocery store. Now, of course, frozen food can fill dozens and dozens of misty freezers in two or three aisle swaths in one store alone. You can find ready-to-eat cuisines ranging from Taiwanese to Mexican, vegan to butter-doused. Even restaurant chains, like the Asian-fusion P.F. Chang’s, have found it lucrative to expand into the frozen food aisle.
The rise of the smoothie also owes a lot to the frozen food aisle. Indeed, many of us rely on frozen fruits and veggies to get us through the winter.
Still, frozen food isn’t always held in high regard by nutritionists. In a recent survey, the U.S. Food and Drug administration recently noted one major contributor of trans fat in processed foods: frozen pizza.