The U.S. Surgeon General today issued the first report on youth smoking since 1994. And the findings aren’t encouraging.
Surgeon General Regina Benjamin calls tobacco use a “pediatric epidemic.” The nation’s war on smoking hinges on preventing young people from taking up the habit in the first place, she says.
She talked about the problem and possible solutions with All Things Considered host Melissa Block.
For starters, 1 in 4 American high school seniors smokes cigarettes. Most of them will become adult smokers, and half of them will die prematurely as a result, the report says.
To stop that from happening, Benjamin says the nation has to “reinvigorate” its battle against tobacco.
Anti-smoking campaigns need to focus on teenagers and young adults. That means doing a lot more to counter the billions of dollars the tobacco industry still spends on advertising and marketing.
The Surgeon General says strategies might include public service ads, higher taxes on cigarettes and more smoking bans.
The new report comes as many states, hit hard by the recession, have cut funding for anti-smoking campaigns. Although states won a $246 billion settlement from the tobacco industry in 1998, much of the money earmarked specifically for anti-smoking programs has been shifted to other uses, as USA Today reported recently,