4Chan is a cesspool. That’s not even editorializing. A few minutes on the notorious, free-for-all message board that gave birth to Anonymous will — in the famous words of Gawker — “melt your brain.”
But every once in a while, they do the right thing — like today.
As Hypervocal reports, last night a 4Chan user posted a picture of someone standing on two containers full of lettuce with the taunting caption: “This is the lettuce you eat at Burger King.”
Within 15 minutes, the community turned on him and started analyzing the picture. The original poster didn’t realize — or didn’t think — that embedded within the image was GPS data. Most camera-phones and some cameras automatically lace images with that information.
The anons — as they are called — tracked down the coordinates to a Cleveland Burger King. One of them called the manager, and a few others called local news outlets.
Fox 8 in Cleveland was sent this response from Burger King:
“We are aware of the photo that was allegedly posted by an employee at a BURGER KING® restaurant in Ohio and are taking the issue very seriously. Food safety is a top priority for BURGER KING® restaurants and the company has strict policies regarding its food handling procedures. We are investigating the matter and will take appropriate action as necessary.”
So, yeah, 4Chan did good.