With school children on vacation until after New Year’s and many parents taking the week off, skiing is a popular way to spend free time during the holiday season. It is also an important time for the bottom line of ski areas. Betsy Strickler is the Director of Sales and Marketing for Jiminy Peak in Hancock, Massachusetts. She says the mountain sees a large portion of its seasonal business during the time between Christmas and New Years.
“We do about 15-percent of our annual winter business during this first holiday week. And so, having the snow fall right in the center and the build-up into the snow really helped the business.”
Jiminy Peak received nearly a foot of snow late Wednesday into Thursday, which Strickler says brought several thousand skiers out to the slopes. This week’s storm brought the most significant accumulations to the Berkshires since the October 2011 Nor’easter. Strickler says the lack of snow last year led to a large drop in business, but she says this year is off to a better start.
“For the season, we were off approximately 23-percent. So going into this holiday week last year, we were really down and we were very worried last year at this time. This year, we are ahead of two years ago, which, if you remember was a phenomenal winter and snow season.”
Strickler attributes the strong start to this season to ideal snow-making conditions and skiers eager to take to the mountain after limited opportunities last year.