Regional Agencies Hope to Draw Tourists to Scenic Byways

A scenic byway is designated through a federal program due to its scenic, recreational or historic significance among other attributes. Western and Central Massachusetts currently have seven-such roadways, most of which are in rural areas. Four regional planning agencies held an event in Deerfield today to kick-off a marketing campaign designed to attract more tourists to the routes. Linda Dunlavy is the Executive Director of the Frankin Regional Council of Governments. She says visitors will find a variety of products along the way.

“Lot’s of local agriculture and local produce available to purchase, value-added farm products, go to any of our village centers and you’ll see local businesses and local craftsmen.” 

Former Congressman John Olver was instrumental in securing more than a million dollars in federal funds for the program. He says tourism is an important way for rural areas to grow their economies.

“The collection of scenic and historic and recreational attractions, if properly promoted, will give a substantial additional benefit for those people who are running those venues and bring more dollars into the area.”

The scenic byways are located in Berkshire, Franklin, Hampshire and Worcester counties.