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Radio Replay: This Is Your Brain On Ads

May 18, 2018

After you read this sentence, pause for a moment to think back on advertisements you first heard when you were a child.

Perhaps you recall a favorite jingle or the catchphrase of a cereal mascot. You probably can remember more than just one.

On this week's radio replay, we look at the shelf life of commercials. According to University of Arizona researcher Merrie Brucks, an ad we watched when we were five years old can influence our buying behavior when we're fifty.

For more than a week, Puerto Rico's representative in Congress has been urging the Federal Emergency Management Agency to extend the contract under which mainland power crews have been helping repair the island's power grid.

When millions of people tune in Saturday morning for the British royal wedding, there will be talk of fairy tales and plenty of cinematic shots of Prince Harry and his bride, Meghan Markle, riding in a horse-drawn carriage past thousands of cheering fans with the turrets of Windsor Castle in the background.

But beyond the pageantry and royal stagecraft at which the British excel, there is a genuine story about a changing Britain, a complicated American family, a resilient monarchy and the redemption of a wayward prince.

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MARY LOUISE KELLY, HOST:

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All right, let's bring in our Week in Politics regulars E.J. Dionne of The Washington Post and the Brookings Institution and David Brooks of The New York Times. Welcome to you both.

DAVID BROOKS, BYLINE: Good to be here.

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Tomorrow is finally the big day for Prince Harry and Meghan Markle. Their wedding will be broadcast around the world at noon London time, when most Americans would be asleep on a Saturday. That has not deterred folks like Diana Platt.

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Copyright 2018 NPR. To see more, visit http://www.npr.org/.

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Copyright 2018 NPR. To see more, visit http://www.npr.org/.

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