TOURISM

A screenshot from the West Mass branding video.
Video by Steve Porter / PORTERHOUSE MEDIA

Booster organizations for western Massachusetts are pausing their rollout of a new brand for the region. "West Mass" was chosen earlier this year as a new name for the Pioneer Valley, the region made up of Hampden, Hampshire and Franklin counties.

The new moniker, commissioned by the Greater Springfield Convention and Visitors Bureau and the Western Massachusetts Economic Development Council, was geared toward attracting tourists and new businesses to the region.

But closer to home, "West Mass" did not go over well.

File photo / The Republican

With one to two feet of fresh snow on the ground after this week’s winter storm, Berkshire County ski areas say they’ll be able to do something they couldn’t do this time last winter: stay open. While there has been more snow this ski season, business on the slopes has still been something of a mixed bag.

At Bousquet Mountain in Pittsfield, Sherry Roberts said they haven’t set any records, but business has been steady this season. And boy did they need it.